In this exclusive Futurecast video interview Sérgio Brodsky speaks with Journalist and Co-founder of Collective Shout Melinda Tankard Reist about the big issues of the pornification of culture and objectification of women, girls and people in general in the marketing and advertising industry.
From products to promotions, the overt and unnecessary sexualisation of girls and women can negatively impact their sense of self, self-worth, dignity, making them feel reduced to their bodies.
It is this type of sexist advertising that desensitises society against sexual harassment, sexual violence, coercive control and makes boys tolerate such behaviours during their formative years and eventually display those as adults.
Time to make this damaging narrative a thing of the past.
