Collective Shout, a dynamic grassroots campaigning movement against the objectification of women and sexualisation of girls, celebrates its first birthday in Brisbane this weekend.
Collective Shout: for a world free of sexploitation, was founded to target corporations, advertisers, marketers and media which objectify women and sexualise girls to sell products and services. The movement has established itself as a serious agent for change.
In its first 12 months, the movement has achieved a number of significant wins. These include:
• Getting Bonds to withdraw bras for 6-year-old girls
• Getting supermarket chain Woolworths to disassociate itself with a sexist Lynx promotion
• Getting Calvin Klein billboards suggestive of sexual assault removed
Collective Shout co-founder and spokesperson, Melinda Tankard Reist, said the campaign had helped remind companies of the importance of corporate social responsibility.
“What Collective Shout has achieved in its first year is extraordinary,” she said.
“We have seen inappropriate clothing, toys and games removed from sale, billboards taken down, sexist ad campaigns stopped.
“We have helped people recognise they have a right to object and equipped and empowered them to take action. We have put corporations on notice that if they do the wrong thing, they will be exposed and boycotted. The bodies of women and girls should not be seen as fodder for companies to exploit for profit.”
Collective Shout’s achievements will be celebrated this weekend at an event featuring Melinda Tankard Reist, Julie Gale, comedian and founder of ‘Kids Free to be Kids’, Erica Bartle, ‘Girl with a Satchel’ blogger and local musos and artists.
Date: Saturday November 20, 2010
Time: 7pm
Place: SPOON, 6/33 Lytton Rd, East Brisbane, QLD
Media enquiries: Melinda Tankard Reist, ph: 0414305738
November 19, 2010
6 Responses
Congratulations Melinda & well done all. Keep up the great work.
So cool.;. especially the stuff that individual members have achieved on their own after being inspired and informed by your organisation. .. Keep up the good work and info.
Keep up the great work Melinda!
Congratulations Melinda and all the team. Looking at what has been achieved in one year you are unstoppable.
Shirley Owen
Congratulations Melinda and all the team. Seeing what has been achieved in one year you have proved yourselves a formidiable group and are now unstoppable. Let the would be exploiters beware.
Sincerely
Shirley Owen
Thankyou Melinda & team for all your hard work & for generating enthusiasm in us to cheer you on, & get behind the cause of Collective Shout.
Have a wonderful Christmas. 🙂
Be blessed,
Pam