Diva: ‘Perhaps the most blatant example of consumer disregard we’ve come across’

 ‘Out of control…outdated damage control tactics…’

Fantastic post from Corporate Failings on Monday about Diva’s spectacular mis-management of the outrage over the company’s pimping of a major brand of the global sex industry to little girls. 

Why Diva founder should feel very sad

In an earlier post the same day, Corporate Failings asked ‘Has Diva lost its credibility?’ based on the words of Diva Australia founder Collett Hayman who, having sold the company a few years ago, said in an interview:

“Diva was my creation and a company that I am still very proud of….Nothing would make me sadder than to see it lose its credibility”.

Well, Collett, you should be feeling pretty damn sad about now.

Collective Shout has launched a caption competition for this photograph, taken outside a Sydney Diva store featuring a woman who will remain nameless (‘I’ve never seen her before in my life officer’) who wanted to make clear just what Diva is supporting, lest there be any doubt. There have been 100 entries so far, including ‘Diva: we weren’t porn yesterday’ and ‘Diva: for when your little girl doesn’t look cheap enough’. Entries close Friday and there’s a stack of books on the objectification of women and sexualisation of girls to be won. You can enter through our Facebook page.

Finally a Diva Facebook page you can like

Check out the alternative Diva FB page. It’s a wonder to behold. Please like it and share with you friends.

Tell Diva to stop channeling the pocket money of little girls to Hugh Hefner and cut its ties with the porn industry

In the past few days a number of Collective Shout supporters have reported Playboy posters removed from Diva shop windows, Playboy products either entirely removed or hidden behind counters (just like porn used to be…. “Pssst wanna have a look at some Playmate pendants?”). If you haven’t yet signed our petition, please do so today.

See also: ‘Ditch Diva’ by Michelle Janssen