Girl Mag Watch October 2012
Reading the October issue (yes, I know, just scraping this review in in time) of Girlfriend, I found myself checking the front cover to make sure I’d picked up Girlfriend and not Dolly.
I’m wondering if perhaps Girlfriend is moving in on Dolly’s readership. And, if so, could this see Dolly pitching openly to 9 and 10-year-olds?
The ‘Reader of the Month’ is a 12-year-old: Kayleigh from Queensland. Buying Girlfriend is “my favourite part of the month” she tells us. Girlfriend is “like the teenage-girl handbook” (even for girls who aren’t yet, apparently).
We meet Girlfriend’s Model Search Finalists. While Dolly came in for criticism for reviving its model search, (its winner was 13), Girlfriend’s competition has been ongoing. But Girlfriend’s finalists are in a similar age range to Dolly’s. Under the heading ‘I wanna be a supermodel’ is Georgana, 13, Sharnee, 13, Jade, 15, Jessica, 14, Elizabeth, 14, Molly Grace, 15, and the comparatively older Stephanie, 17.
Read entire article here.
