Objectification of women no problem for the Advertising Standards Board

More comedy gold from the ASB: except we’re not laughing  [UPDATED] It’s no secret that the advertising industry’s preferred model of regulation, self-regulation, has failed. Despite various government inquiries exploring the many flaws in the current system, as well as condemnation from child health professionals and the Australian Medical Association (AMA) the advertising industry has been […]

Take Action! Tell Qld government to act on ad inquiry recommendations

Wicked Campers ignores ad standards again with ‘fat girls are harder to kidnap’ slogan As published on Collective Shout Wicked Campers has once again violated Advertising Standards with its latest slogan “fat girls are harder to kidnap.” The vehicle hire company is a repeat offender, well known for printing vile and degrading slogans on its […]

Zoo turns back on ruling, continues its women-hating ways

More misogyny from Zoo as Ad Standards Board ruling ignored We’ve helped bring down Zoo weekly’s ‘hottest asylum seeker’ competition, made complaints to the Ad Standards Board about its sexist ads on Facebook and called on Coles and Woolworths supermarkets to stop selling the sexist mag. But Zoo refuses to change, ignoring a recent ruling […]

Lynx hits the jackpot: sexist, racist and ageist

More sexploitation from a repeat corporate offender Men’s deodorant brand Lynx – owned by Unilever – has added to it’s ongoing list of degrading ads with the company’s latest promotion, “Lynx, cleans your balls.” We began hearing from CS supporters about the ad via our Facebook page when it aired on television. We checked out […]

Sex sells, but we’re selling out our children

Ever feel like you’re living in a giant porn theme park? Billboards dominate public space with hyper-sexualised messages. Buses are painted with semi-naked women. There are pole-dancing themes in shopfronts, porn mags next to the lollies at the petrol station counter, T-shirts in youth surf shops depicting S&M and Playboy bunnies on everything from girls’ […]

MTR supports AMA call for new inquiry into sexualisation of girls: Sunrise

This morning I appeared on Channel 7 Sunrise to discuss the AMA’s call for a new inquiry into the sexualisation of children. Appearing with me was advertising creative director Dee Madigan. It’s probably unnecessary to say, we didn’t see eye to eye on everything. Here’s the video: Did the Parliamentary report on outdoor advertising say […]

ASB upholds complaints against Lynx ‘Rules of Rugby’ ad

Unilever complains Collective Shout encouraged complaints The Advertising Standards Board have upheld complaints against Lynx’s sexist ‘Rules of Rugby’ advertisement. The advertisement was supposedly created to educate men about the rules of Rugby Union. It is of course just another excuse for Lynx to objectify women. It would appear that objectification is Lynx’s one and […]

Roger David nailed for using sex slavery as fashion chic

An “ironic patriotic comment on capitalist recruitment and identity” says Roger David. In January last year I wrote about how Roger David’s menswear store was expanding from daggy men’s cardies into the violence and abuse t.shirt genre,  I wanted to know why the men’s brand thought it acceptable to pimp porn-industry inspired messages about what women […]

Keep Australia Sexist: Vitaco diet company plays its part

This worth reprinting from Collective Shout’s site. This campaign isn’t about health, it’s about employing sexist advertising to flog a diet product. Keep Australia Beautiful: trash sexist ad campaigns Collective Shout supporters have alerted us to this outdoor advertisement for a diet product. The ad urges us to ‘Keep Australia Beautiful’ by looking like this […]

Reclaiming Public Space: outdoor advertising industry put on notice in committee report

Tighter scrutiny and accountability recommended A parliamentary report tabled today has recommended a tightening up of the outdoor advertising industry through a more rigorous system of self-regulation. Outdoor advertising is one of the least regulated forms of advertising yet the hardest to avoid – billboards have a captive audience and cannot be turned off. In […]

Supre: proudly engaging in the objectification of girls

Collective Shout supporters have alerted us to Supre’s latest advertising campaign. First, a topless girl advertising ‘jeggings’ on the back of a bus, followed by a highly sexualised television commercial.  Collective Shout supporter and admin Kate wrote about the jeggings ad on our site here. Julie Gale of Kids Free 2B kids has written to […]

Suri Cruise, 5, is a woman now and botox is for 8 year olds

UK Glamour Magazine has included Suri Cruise in its annual list of the world’s “Best Dressed Women” Up there with Samantha Cameron and Alexa Chung, Tom Cruise and Katie Holmes’ daughter is rated number 21 – ahead of Lady Gaga and Sarah Jessica Parker. Suri Cruise is 5 years old. This little ‘fashion icon’ still […]