Slit throats, acid burns, bruises and beatings: magazine glorifies abuse of women

Battered women the new black in fashion spreads Jane Hollier It’s been an interesting few weeks for women (read: depressing). Lingerie Football League, yet another hyper-sexualised plus-sized model fashion spread, and a Bollywood star who hasn’t lost her pregnancy weight being called a fat elephant (she even got a YouTube clip dedicated to the weight […]

Lynx hits the jackpot: sexist, racist and ageist

More sexploitation from a repeat corporate offender Men’s deodorant brand Lynx – owned by Unilever – has added to it’s ongoing list of degrading ads with the company’s latest promotion, “Lynx, cleans your balls.” We began hearing from CS supporters about the ad via our Facebook page when it aired on television. We checked out […]

An insiders view of the sexploitation of women in advertising

Using sexualised images of women “a cheap shot and didn’t really show a lot of talent” Mark Farrelly As someone who has worked on the inside of the industry as a Senior Copywriter and Creative Director over some 25 years, I think I can bring a few insights into why we are seeing an increasing […]

A message to advertisers from anti violence campaigner

The objectification of women has real life consequences in the lives of real people Kate Ravenscroft Anti violence against women campaigner and sexual assault survivor Kate Ravenscroft responded to my invitation for messages to share with the ad industry when I address the Mumbrella360 conference in Sydney tomorrow. Kate, be assured, your message will be […]

MTR to address ad industry on sexploitation

“I’m sure I will be welcomed with open arms,” she says. On this Wednesday I address the Mumbrella 360 conference – the peak event of the advertising industry in Australia.  My appearance is described below: I’m not sure I’ll be welcomed with loving arms. If you have a spare German Shepherd or bodyguard you’re not […]

Misogynistic ads and the oxygen of publicity

In a week in which I was described as everything from ugly, to jealous, to Hitler (I’m sure Nazi is just around the corner), and in which my fellow activists were also attacked for our campaign against the Lingerie Football League, some words of wisdom from the Women’s Media Center. Couldn’t have put it better […]

Stonemen underwear: Afternoon Delight or All Day Sexism?

More female flesh to sell products for men: send Stonemen back to the cave Underwear brand Stonemen has launched an interactive video featuring a woman masturbating to an image of the viewers in Stonemen jocks. Well, actually the viewer’s face superimposed on the body of another man in the jocks. (No, I won’t be linking […]

Vogue’s body image pact: grandstanding or evolution?

Ambiguous declaration raises more questions Jane Hollier After years of being slammed with accusations that they are projecting unrealistic body image ideals onto women, Vogue magazine has finally decided to do something about it. The 19 editors of the magazines around the globe have collectively made a pact that has the fashion industry giving them […]

Sex sells, but we’re selling out our children

Ever feel like you’re living in a giant porn theme park? Billboards dominate public space with hyper-sexualised messages. Buses are painted with semi-naked women. There are pole-dancing themes in shopfronts, porn mags next to the lollies at the petrol station counter, T-shirts in youth surf shops depicting S&M and Playboy bunnies on everything from girls’ […]

MTR supports AMA call for new inquiry into sexualisation of girls: Sunrise

This morning I appeared on Channel 7 Sunrise to discuss the AMA’s call for a new inquiry into the sexualisation of children. Appearing with me was advertising creative director Dee Madigan. It’s probably unnecessary to say, we didn’t see eye to eye on everything. Here’s the video: Did the Parliamentary report on outdoor advertising say […]

MPs speak against the commercialisation and sexualisation of childhood

Amanda Rishworth moves Notice of Motion in House of Representatives Earlier this month Federal Member for Kingston (S.A), Amanda Rishworth, moved a Private Members Motion acknowledging the findings of the UK Government’s review Letting the Children be Children on the commercialisation and sexualisation of childhood. It is heartening for those of us involved in this […]

Vote against Mossimo’s Peep Show sexism

Vote for ‘Naughty Nicole’ and ‘Classy Casey’ and against sexist crap There are just so many things I love about our Collective Shout activists. One of these is the creative way our supporters engage in culture jamming and messing with corporate brands. Take Nicole from South Australia for example. She got fired up about Mossimo’s […]