Pussy Energy Drink: Sexism in a can

“Pussy is great by itself, but you know sharing with friends, it’s nice to experiment and I would recommend sharing pussy with friends…” Where did I find these quotes? Comments posted on a porn site? Men discussing their sexual preferences perhaps? No, they’re found in this promotion for an energy drink called Pussy. These words […]

Corporate sexist offenders: Cross ’em off your Xmas list

It’s that time of year again. The time of year when companies ramp up their advertising in order to compete for your Christmas dollar. There is nowhere you can go without companies placing their product and logo in your face. Now is the time to recall which companies used sexploitation to sell and promote their […]

Fashion industry finds yet another way to portray children as sexualised play-things

Today a guest post from Jane Hollier. Jane, 23, is nearing the end of her Media degree at Charles Sturt University, Bathurst, and describes herself as “passionate about communicating with teenagers and young women about the importance of self-respect and a healthy body image”. I’m thinking you’ll see more from Jane on the MTR blog […]

Tool Shop tools put in their box for objectifying women

Last month Channel 7’s Morning Show asked me to comment on the Tool Shop’s Queensland billboard depicting three women with tools and the wording ‘Imagine All 3 at once? We can…’.  The billboard was clearly intended to treat the women in a sexual way by encouraging fantasies about group sex with them. It also contributed […]

Cotton On sells violence against women

See this t.shirt? Where do you think we found it? Some niche not well known store specializing in glamourised violence against women motifs for a specialist market into that kind of thing? For order in a surf magazine marketing women in sexually submissive poses to boys? Perhaps through a more risqué on-line t.shirt seller who […]

Reclaiming Public Space: outdoor advertising industry put on notice in committee report

Tighter scrutiny and accountability recommended A parliamentary report tabled today has recommended a tightening up of the outdoor advertising industry through a more rigorous system of self-regulation. Outdoor advertising is one of the least regulated forms of advertising yet the hardest to avoid – billboards have a captive audience and cannot be turned off. In […]

Collective Shout’s concerns about objectification of women taken up by Senate Committee

Community concerns about the sexualisation of society and the objectification of women should be key principles, says Committee Last week outgoing Senator Guy Barnett, chair of the Senate Legal and Constitutional Affairs References Committee, tabled the report Review of the National Classification Scheme:achieving the right balance. The report was the result of the first major […]

When will we get a body image code that works?

And what’s happened to the body image positive tick? When then Minister for Youth and Sport Kate Ellis launched the National Body Image Advisory Group, she said there had been too much talk, too much blame and “zero action” “We decided we actually wanted results and took the pragmatic approach”, Ellis said.  “Today I am […]

UK takes action to address sexualisation of children: what’s Australia doing?

 Australia lagging behind while sexualisation gets worse A six-month independent review into the commercialisation and sexualisation of childhood, in the UK published Monday, called on retailers, media and regulatory bodies to take action in the best interest of children. The inquiry report, Letting Children Be Children,  is the product of surveys and interviews with hundreds […]

Supre: proudly engaging in the objectification of girls

Collective Shout supporters have alerted us to Supre’s latest advertising campaign. First, a topless girl advertising ‘jeggings’ on the back of a bus, followed by a highly sexualised television commercial.  Collective Shout supporter and admin Kate wrote about the jeggings ad on our site here. Julie Gale of Kids Free 2B kids has written to […]

Suri Cruise, 5, is a woman now and botox is for 8 year olds

UK Glamour Magazine has included Suri Cruise in its annual list of the world’s “Best Dressed Women” Up there with Samantha Cameron and Alexa Chung, Tom Cruise and Katie Holmes’ daughter is rated number 21 – ahead of Lady Gaga and Sarah Jessica Parker. Suri Cruise is 5 years old. This little ‘fashion icon’ still […]

Driving childhood out of children: corporate paedophilia’s systematic assault on kids

Sexualisation, violence, commercialisation, commodification: Right to Childhood conference hears evidence of harm to children The Right to Childhood conference last Friday at Sydney’s Wesley Centre was a wake-up call to a society hell bent on forcing children to be exposed to imagery and messages which wreak havoc on their physical and mental health. Initiated by […]