How encouraging it is for those of us involved in trying to make things better for women and girls when men stand with us and want the same. Readers will remember when David Ould took on Loveable for its objectifying advertising. Now No To Violence Male Family Violence Prevention Association has taken on Rivers for glorifying […]
The Age has covered our protest against Rivers for appropriating the image of a dead woman in fishnet stockings and stilettos on the front of a catalogue headed “10 deadly deals” as described on the Collective Shout website and here below. I was amused to see River’s spokesman describe our interpretation of the catalogue cover […]
Rivers using glamourised violence against women to flog clothes and shoes This image is from the latest Rivers catalogue advertising “10 deadly deals”. The woman, in fishnet stockings and stiletto heels, is situated under a couch with only her stockinged legs in view. Rivers is the latest company to promote the idea that dead women […]
Fashion company ignores experts – again Witchery just doesn’t get it. Or chooses not to. Last year a number of child development experts expressed concern about a Witchery campaign which presented adultified images of children modelling its fashions. Emma Rush, lecturer in ethics at Charles Sturt University and lead author of two significant reports on […]
A case study in sexist advertising So you thought slap and tickle carry-on flicks were a thing of the past? Think again. [vimeo]http://vimeo.com/20155716[/vimeo] A Gold Coast property dealer has breathed new life into old-fashioned sexism with this one and a half minute clip flogging a property on the Gold Coast. The clip has already gone viral […]
‘Surrounded by a culture in which girls are all body and only body’ Glee star Lea Michele features on the March cover of Cosmopolitan. We’re seeing more of this sexification of popular schoolgirl characters. Of course it’s not just sexing up female actresses from the high school TV show genre – this is just another example of […]
People for the ethical treatment of animals but not women The latest ads by People for the Ethical Treatment of Animals (PETA) raise questions about the animal rights group’s understanding of the words ethical treatment. PETA objects loudly to the use of animals as meat while treating women as just that – raw lumps of meat. […]
Not satirising the culture. It is the culture Critics of the December-January French Vogue photo spread featuring little girls as mini women decorated in gaudy make up, swathed in luxurious adult women’s clothing, assembled on beds, fawning on animal skin rugs, pouting bright red moist lips under a banner ‘Cadeaux’ – little presents to be unwrapped – […]
Patty Huntington exposes the company’s porn-style approach to women Patty Huntington over at Frockwriter wrote this blog about American Apparel’s favoured positioning of women in its advertising. Of course American Apparel has a long history of making women’s sexual parts the central focus of its marketing approach. But some of my blog readers may not […]
Record response from company following a few hours of twitter action This is the story about the fastest response from a company I have ever seen. It is also testament to the power of new forms of social media. I was at my desk, (which sounds better than saying ‘I was in bed reading Facebook updates on […]
Cross ’em off your Christmas list Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely. So it’s time for you to fill the Christmas stocking, Christmas hamper or car boot with goodies again. Throughout the past year, Collective Shout has taken action to create […]
How we started. Where we’re heading It was a comment about my book, Getting Real: Challenging the sexualisation of girls, which sparked the birth of Collective Shout: for a world free of sexploitation. A contributor, Melbourne writer and blogger Tania Andrusiak (author of Adproofing Your Kids: Raising critical thinkers in a media-saturated world ) described […]
