“I won’t be buying Lovable underwear again” Melissa is another to write to Lovable to complain about its current Jennifer Hawkins ad campaign. What she has written is so important that I’m reprinting it from the Collective Shout website, where she posted her letter yesterday. How much more evidence does Lovable need that its current […]
Mainstream media takes up the issue The Lovable/Jen Hawkins/body image issue has now gone well beyond these humble blog pages. I spent a significant part of yesterday being interviewed on the subject. Susie O’Brien gave it a good run both as a news piece and a comment piece spread across two pages in the Herald Sun. […]
And making fun of suffering: does Girlfriend want to be seen as a mean girl? [Self harm trigger warning. If you need help, contact Suicide Prevention Australia ] So, we’ve just marked World Suicide Prevention Day. World Suicide Prevention Day on 10 September promotes worldwide commitment and action to prevent suicides. On average, almost 3000 […]
Damaging the things I hold dear Yesterday, Sydney man David Ould wrote to Australian underwear company Lovable. He’d read my post on Lovable’s contradictory behaviour and felt he had to do something. It’s good to know there are men who care about the impact of unrealistic sexualised representations of women on the women they love. […]
Dear Lovable, Yesterday I wrote about your ad campaign featuring Jennifer Hawkins. I hope you read the piece. If you missed it, and you’re on the home page, scroll down a little and you’ll find it (it’s got lots of pictures of Jennifer Hawkins looking thin and sexy in bra and knickers and there’s a […]
More double standards and mixed messages for Body Image Awareness Week According to its website, Australian underwear brand Lovable says it is “dedicated to changing the culture surrounding eating disorders and body image”. It does this “by using happy, healthy models in our campaigns and promotional activities and by continuing to design intimates that are […]
The latest in eroticised violence in advertising There’s no shortage of material documenting the mind numbing levels of violence against women and girls in the world. This blog is in many ways a testament to that, documenting the treatment of women and girls in the 21st century, lest we forget the scale of human rights […]
GF’s ‘reality check’ needs a reality check Revolution: a: a sudden, radical, or complete change b: a fundamental change in political organization; especially: the overthrow or renunciation of one government or ruler and the substitution of another by the governed c: activity or movement designed to effect fundamental changes in the socioeconomic situation d: a […]
And not insist on airbrushing disclosure for her own photo shoots? Recently I have had cause to ask Sarah Murdoch a few questions. They were picked up in the media the past couple of days, by NineMSN and the SMH. Sarah is co-host and executive producer of Australia’s Next Top Model. She also sits on the Government […]
Promoting white supremacy Here at the MTR blog we’re not exactly what you’d call fans of the global corporation Unilever. Unilever has been named and shamed here before for its sexist advertising through the Lynx/Axe brand as highlighted here and here, for its hypocrisy in promoting so-called “real beauty” through its Dove brand while presenting women in […]
No Seatbelts? Bad! Objectifying women? Who Cares A few days ago I posted on the Brut ads which feature a group of boys ogling a woman, as part of the ‘Brut code’ to ‘spot and share’. I also commented on ‘lads ads’ on the Channel 7 Morning Show Friday, saying that Brut was brutally sexist […]
Reclaiming sexism Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting […]
