Not buying it Thanks to our friends at ‘The Illusionist’ for this blog post on Dove. With the deluge of lovey-dovey isn’t Dove wonderful guff all over the social media stratosphere, it was refreshing to read this piece which sums up all that is wrong with the so-called ‘Real Beauty’ campaign. So what if they […]
Guest post by Guy Sigley, originally published at The World Tells Me Today’s post begins with an actual account of the meeting that took place when the Lynx ‘Clean your balls’ campaign was born.* It’s late on a Friday afternoon. Lynx executives sit side-by-side with the most brilliant minds in the advertising industry. They’re ready […]
The backlash against corporate exploitation of women “Women are frequently positioned very differently to men in media. Often shown as passive, vulnerable, scantily clad, headless, and sometimes dead…” Today a guest post from eating disorder prevention specialist and member of Collective Shout’s core team, Lydia Turner. It’s reprinted from the Fierce, Freethinking Fatties blog. In recent […]
Lynx Lodge promo ‘not in keeping with our values’ Last week I exposed the fact that Woolworths was in bed with Lynx in a promotion based on female servitude and sexual objectification. Today Woolworths has announced they’ve broken up. Here’s a letter the grocery corporation sent Collective Shout supporter Jade today: […]
Why would Woolworths associate itself with the objectification of women? It’s not news that Lynx’s revels in degrading representations of women to promote its body spray. I’ve talked about the company’s ‘Spray More Get More’ campaign which features women transforming into out-of-control-sex-maniacs the second they smell Lynx on a man. Collective Shout has also exposed the sexism […]
