Women’s Magazines and the Cult of Hypocrisy
By Laura Bates | July 5, 2012 This week, Seventeen magazine promised to publish un-photoshopped images of real girls, finally responding to 14-year-old SPARK activist Julia Bluhm’s campaign. Such pressure must continue argues author Laura Bates. Last week, two editions of Now magazine appeared on newsstands in the UK. The weekly issue featured a dramatic […]
How inequality and objectification is imprinted in our brains
“A woman will see this as a representative of herself and her self-worth” Have come across some great blog posts on the stuff that matters here at MTR and I thought you should see them too. Opt 4 has perfectly captured the way objectification of women and girls is harful to them. And there’s some […]
Child beauty pageants: socialising girls in the importance of ‘lookism’: MTR in Sunday Herald Sun
And here’s an advertorial on the importance of beauty regimes – for children ‘If you’re on a budget make brows the priority as this really makes a big difference. It’s worth it and it’s worth seeing a professional. Do facials if you can afford it…’ Read entire article here.
Teen magazine blows its cover in search of impossible perfection
Dolly’s Model Search has torpedoed a government attempt to set up industry self-regulation on body image. We give talks at schools about body image and there are always girls in tears. They come up to us afterwards and confide that they compete to see who can eat the least number of calories at lunch. Even […]
The Big O and it’s not Roy Orbison: Girlfriend mag review
For women my generation who see a massive magazine heading “The Big O” and think it’s about Roy Orbison, you probably won’t want to read further. The “Big O” in this case refers to orgasm – in fact “your giggle-free guide to orgasms.” Although if your daughter is a 13-year-old reader of Girlfriend (GF has […]
An insiders view of the sexploitation of women in advertising
Using sexualised images of women “a cheap shot and didn’t really show a lot of talent” Mark Farrelly As someone who has worked on the inside of the industry as a Senior Copywriter and Creative Director over some 25 years, I think I can bring a few insights into why we are seeing an increasing […]
MTR to address ad industry on sexploitation
“I’m sure I will be welcomed with open arms,” she says. On this Wednesday I address the Mumbrella 360 conference – the peak event of the advertising industry in Australia. My appearance is described below: I’m not sure I’ll be welcomed with loving arms. If you have a spare German Shepherd or bodyguard you’re not […]
Why I regret being a teen model judge and threw my women’s mags away: ex mag editor Erica Bartle seeks something better
‘It was a liberating act to throw them away: I had been held captive’ I sat near a girl and her mum in the coffee shop recently. She would have been 10, 12 at most. She had on wedge shoes, tight leggings, a handbag, and flicked her long, blonde hair around like a cast member […]
Girlfriend May Review: injects some much needed reality, but doesn’t go all the way
In last month’s Girlfriend Review, I outlined the disturbing findings of the magazine’s annual body image survey. Our young women still despise their bodies, despite GF’s own positive body image initiatives, which I’ve argued, never really went far enough. So it was refreshing to see in May’s issue a strong case for exposing systems and […]
Vogue’s body image pact: grandstanding or evolution?
Ambiguous declaration raises more questions Jane Hollier After years of being slammed with accusations that they are projecting unrealistic body image ideals onto women, Vogue magazine has finally decided to do something about it. The 19 editors of the magazines around the globe have collectively made a pact that has the fashion industry giving them […]
Girl mag watch: Dolly where are the girls who don’t fit the mould?
While there appeared to be more ‘retouch free zones’ in this issue of Dolly (you may recall I said I’d like to see more of these), there also seemed to be even less body diversity. I couldn’t see one girl who didn’t fit the mould. Dolly has so many pages of fashion and shopping I […]
Girlfriend body image survey: dire findings
But is positive self-talk enough? The story of most significance to the health and wellbeing of girls this issue is the reporting of results of a survey of 1000 of Girlfriend’s readers who were asked how they felt about their appearance. Among the findings are: 25% don’t like what they see in the mirror Only […]