Bonds ‘boobs’ campaign demeans women
In December 2008, aged 39, Rachael Lonergan was diagnosed with aggressive triple negative breast cancer. The Sydney freelance media strategist spent 2009 in treatment with two operations, chemotherapy, radiotherapy and more. Lonergan considers herself recovered. ”They never say never, but so far, so good,” she says. But what continues to make her sick is the […]
Saving boobies or saving women?
The sexualisation of breast cancer campaigns ‘Help The Hooters’, ‘Save The Jugs’, ‘Don’t Let Cancer Steal Second Base’, ‘Cop a Feel’, ‘Save The Tattas’, ‘Save The Boobies’, ‘Save The Headlights’: these are just some of the slogans which have been used to promote breast cancer awareness and fundraising around the world. There’s a new slogan […]