‘We showed companies all over the world that rewarding rape is not just wrong, it’s a bad marketing strategy’ So happy to report some good news. U.S based women’s protest movement UltraViolet led a massive protest against rapper Rick Ross and his endorsement deal with Reebok, prompted by his lyrics in the Rocco song ‘U.O.E.N.O’., […]
MTR on 2GB with Ben Fordham Radio host Ben Fordham interviewed me today about a Barbie Webcam he’d found in an electronics store. I argue that a webcam marketed to little girls is one more weapon in the corporate arsenal to groom girls for a lifetime of seeing themselves as on display in a culture […]
‘How dare the elite media and privileged individuals who think themselves superior to the average mother, deride mothers and imply they’re not eligible for a view on how society should be improved?’ Caroline Norma The articles last week in New Matilda (Trixie Wellington), Crikey (Helen Razer) and ABC Unleashed (Lauren Rosewarne) were so nasty and […]
As published in the Sunday Herald Sun Aug 19 2012
Target has drawn fire from campaigners against the sexualisation of children for selling clothes considered sexually inappropriate for young girls Click on image to watch interview on ABC’s Lateline (just as an aside, I don’t ‘run’ Collective Shout. I am part of a founding board which takes responsibility for the organisation. The day to […]
Just the latest example of the mainstreaming of pornography ‘The “Telstra Babes” content is just a few clicks away from the “Women at Telstra” recruitment website, which describes the company’s “inclusive working environment” for women and its culture that “celebrates the success of women at every level”’. This piece by James Frost in The Australian last […]
“Pussy is great by itself, but you know sharing with friends, it’s nice to experiment and I would recommend sharing pussy with friends…” Where did I find these quotes? Comments posted on a porn site? Men discussing their sexual preferences perhaps? No, they’re found in this promotion for an energy drink called Pussy. These words […]
It’s that time of year again. The time of year when companies ramp up their advertising in order to compete for your Christmas dollar. There is nowhere you can go without companies placing their product and logo in your face. Now is the time to recall which companies used sexploitation to sell and promote their […]
Why this is Important Diva is an Australian fashion jewellery retailer popular with young girls. Alongside items such as Winnie the Pooh charm bracelets, Disney Princess pendants and Cute Cupcakes Best Friends necklaces, Diva has now chosen to stock Playboy brand products. Playboy has succeeded in embedding its bunny logo on pencil cases, bed linen, […]
I hope you are encouraged by this clip from the CBC Early Show about the campaign to remove a T-shirt marketed to young girls with the logo ‘”I’m too pretty to do homework, so my brother has to do it for me.” It was great to see how quickly this took off, after one woman, […]
Record response from company following a few hours of twitter action This is the story about the fastest response from a company I have ever seen. It is also testament to the power of new forms of social media. I was at my desk, (which sounds better than saying ‘I was in bed reading Facebook updates on […]
Lynx Lodge promo ‘not in keeping with our values’ Last week I exposed the fact that Woolworths was in bed with Lynx in a promotion based on female servitude and sexual objectification. Today Woolworths has announced they’ve broken up. Here’s a letter the grocery corporation sent Collective Shout supporter Jade today: […]
