Not buying it Thanks to our friends at ‘The Illusionist’ for this blog post on Dove. With the deluge of lovey-dovey isn’t Dove wonderful guff all over the social media stratosphere, it was refreshing to read this piece which sums up all that is wrong with the so-called ‘Real Beauty’ campaign. So what if they […]
Reading this made my weekend. I had to share it. ‘Hands up if you’re feeling any less revolting…’ Germaine Greer in the Canberra Times, Saturday. At an event in Amsterdam recently, I was ordered by a woman on the stage to take the hand of the woman next to me, who happened to be 76-year-old […]
From Collective Shout Why you should spend your Christmas dollar elsewhere You’re about to be bombarded. Bombarded with junk mail, TV, radio and outdoor advertising all competing for your Christmas dollar. Before you purchase gifts for your friends and loved ones, lets remember those brands that have excelled in sexploitation this year, the brands and […]
Guest post by Guy Sigley, originally published at The World Tells Me Today’s post begins with an actual account of the meeting that took place when the Lynx ‘Clean your balls’ campaign was born.* It’s late on a Friday afternoon. Lynx executives sit side-by-side with the most brilliant minds in the advertising industry. They’re ready […]
More sexploitation from a repeat corporate offender Men’s deodorant brand Lynx – owned by Unilever – has added to it’s ongoing list of degrading ads with the company’s latest promotion, “Lynx, cleans your balls.” We began hearing from CS supporters about the ad via our Facebook page when it aired on television. We checked out […]
Why would Woolworths associate itself with the objectification of women? It’s not news that Lynx’s revels in degrading representations of women to promote its body spray. I’ve talked about the company’s ‘Spray More Get More’ campaign which features women transforming into out-of-control-sex-maniacs the second they smell Lynx on a man. Collective Shout has also exposed the sexism […]
Promoting white supremacy Here at the MTR blog we’re not exactly what you’d call fans of the global corporation Unilever. Unilever has been named and shamed here before for its sexist advertising through the Lynx/Axe brand as highlighted here and here, for its hypocrisy in promoting so-called “real beauty” through its Dove brand while presenting women in […]
