What makes a girl? Unpacking the messages in girls’ magazines

Girls’ mag wrap September-October issues For many girls, the magazines they read are their lifestyle bibles. How should they look, dress, act and relate? What’s important in life? Who should they look up to? My analysis of the September and October issues of Girlfriend, Dolly, Girlpower, Totalgirl, Disney Girl and Little Angel shows that girls […]

Shock, Horror: this is what Madonna looks like

Extreme Dolce & Gabanna photo shop exposed This image:                   Took two days to turn into this:                     The contrast is striking, highlighting once again how common is the false portray of cultural icons. It’s almost shocking to […]

Anti-women attitudes thriving: MTR in The Drum

Published today on Sexism: alive and well in Australia Virginia Haussegger is right to lament the status of women in other countries and the brutalities and indignities they suffer daily. But attitudes towards women in our own so-called liberated western democracy desperately need an overhaul as well. While I frequently write about the objectification of […]

Lynx hooks up with Woolies to promote female servitude

Why would Woolworths associate itself with the objectification of women? It’s not news that Lynx’s revels in degrading representations of women to promote its body spray. I’ve talked about the company’s ‘Spray More Get More’ campaign which features women transforming into out-of-control-sex-maniacs the second they smell Lynx on a man. Collective Shout has also exposed the sexism […]

Trouble in girl world: pressured sex, assault, porn pics, bullying

The brutalisation of girls In the past couple of weeks I’ve met or heard from young girls whose experiences give further disturbing insight into just how bad things are for girls right now. A 12-year-old girl approached me after I addressed the question ‘Are girls being treeated as sex objects?’ before an audience in Sydney’s […]

Saving boobies or saving women?

The sexualisation of breast cancer campaigns ‘Help The Hooters’, ‘Save The Jugs’, ‘Don’t Let Cancer Steal Second Base’, ‘Cop a Feel’, ‘Save The Tattas’, ‘Save The Boobies’, ‘Save The Headlights’: these are just some of the slogans which have been used to promote breast cancer awareness and fundraising around the world. There’s a new slogan […]

After feminism: what are girls supposed to do?

Abbi Marper is too shy to speak above a whisper, but she wants to be a policewoman or a nurse. Her friend Becky Billing is studying to be a plumber. Charlotte Wilson, the most chatty of the group, is having a problem narrowing her options. “I want to be a firefighter, but I also want […]