Tag: FHM

Lovable irresponsible: recovering anorexia sufferer

“I won’t be buying Lovable underwear again” Melissa is another to write to Lovable to complain about its current Jennifer Hawkins ad campaign. What she has written is so important that I’m reprinting it from the Collective Shout website, where she posted her letter yesterday. How much more evidence does Lovable need that its current […]

Everybody’s Loveable: especially if thin, sexy and covered in icecream

More double standards and mixed messages for Body Image Awareness Week According to its website, Australian underwear brand Lovable says it is “dedicated to changing the culture surrounding eating disorders and body image”. It does this “by using happy, healthy models in our campaigns and promotional activities and by continuing to design intimates that are […]