I hope you are encouraged by this clip from the CBC Early Show about the campaign to remove a T-shirt marketed to young girls with the logo ‘”I’m too pretty to do homework, so my brother has to do it for me.” It was great to see how quickly this took off, after one woman, […]
Harvey Norman did the right thing. Myer should follow. Designed by Fifty Fifty Concepts and supplied by Independent Suppliers, Betsy is described as the ‘Sexy bikini babe ultimate bottle opener’. She is ‘hilarious’. Why is this bottle opener sexy, hilarious and the ultimate in bottle openers? Because it works by inserting the bottle into Betsy’s […]
Record response from company following a few hours of twitter action This is the story about the fastest response from a company I have ever seen. It is also testament to the power of new forms of social media. I was at my desk, (which sounds better than saying ‘I was in bed reading Facebook updates on […]
