Not buying it Thanks to our friends at ‘The Illusionist’ for this blog post on Dove. With the deluge of lovey-dovey isn’t Dove wonderful guff all over the social media stratosphere, it was refreshing to read this piece which sums up all that is wrong with the so-called ‘Real Beauty’ campaign. So what if they […]
From Collective Shout Why you should spend your Christmas dollar elsewhere You’re about to be bombarded. Bombarded with junk mail, TV, radio and outdoor advertising all competing for your Christmas dollar. Before you purchase gifts for your friends and loved ones, lets remember those brands that have excelled in sexploitation this year, the brands and […]
Guest post by Guy Sigley, originally published at The World Tells Me Today’s post begins with an actual account of the meeting that took place when the Lynx ‘Clean your balls’ campaign was born.* It’s late on a Friday afternoon. Lynx executives sit side-by-side with the most brilliant minds in the advertising industry. They’re ready […]
More sexploitation from a repeat corporate offender Men’s deodorant brand Lynx – owned by Unilever – has added to it’s ongoing list of degrading ads with the company’s latest promotion, “Lynx, cleans your balls.” We began hearing from CS supporters about the ad via our Facebook page when it aired on television. We checked out […]
Unilever complains Collective Shout encouraged complaints The Advertising Standards Board have upheld complaints against Lynx’s sexist ‘Rules of Rugby’ advertisement. The advertisement was supposedly created to educate men about the rules of Rugby Union. It is of course just another excuse for Lynx to objectify women. It would appear that objectification is Lynx’s one and […]
Cross ’em off your Christmas list Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely. So it’s time for you to fill the Christmas stocking, Christmas hamper or car boot with goodies again. Throughout the past year, Collective Shout has taken action to create […]
Media Release Objecting to objectification: Collective Shout celebrates a year of wins Collective Shout, a dynamic grassroots campaigning movement against the objectification of women and sexualisation of girls, celebrates its first birthday in Brisbane this weekend. Collective Shout: for a world free of sexploitation, was founded to target corporations, advertisers, marketers and media which objectify […]
The backlash against corporate exploitation of women “Women are frequently positioned very differently to men in media. Often shown as passive, vulnerable, scantily clad, headless, and sometimes dead…” Today a guest post from eating disorder prevention specialist and member of Collective Shout’s core team, Lydia Turner. It’s reprinted from the Fierce, Freethinking Fatties blog. In recent […]
Lynx Lodge promo ‘not in keeping with our values’ Last week I exposed the fact that Woolworths was in bed with Lynx in a promotion based on female servitude and sexual objectification. Today Woolworths has announced they’ve broken up. Here’s a letter the grocery corporation sent Collective Shout supporter Jade today: […]
Published today on Sexism: alive and well in Australia Virginia Haussegger is right to lament the status of women in other countries and the brutalities and indignities they suffer daily. But attitudes towards women in our own so-called liberated western democracy desperately need an overhaul as well. While I frequently write about the objectification of […]
Why would Woolworths associate itself with the objectification of women? It’s not news that Lynx’s revels in degrading representations of women to promote its body spray. I’ve talked about the company’s ‘Spray More Get More’ campaign which features women transforming into out-of-control-sex-maniacs the second they smell Lynx on a man. Collective Shout has also exposed the sexism […]
