We need more men like this For the past few weeks I’ve been addressing female and male students around the country on the issue of the representation of women and girls in media and popular culture. I’ve been urging the boys to reject cultural messaging that socialises them into a calloused and brutalised version of […]
I was interviewed by Leigh Hatcher for Open House on Sunday night. If you’re interested, here’s what we talked about. OH_MelindaTankardReistSexualisation_2013-04-28
Not buying it Thanks to our friends at ‘The Illusionist’ for this blog post on Dove. With the deluge of lovey-dovey isn’t Dove wonderful guff all over the social media stratosphere, it was refreshing to read this piece which sums up all that is wrong with the so-called ‘Real Beauty’ campaign. So what if they […]
By: Danielle Binks You know the one thing that’s more insulting than blatantly sexist/misogynistic advertising? Advertising that touts pseudo-feminism but sends the exact same bigoted message, only cloaking it in women’s liberation to soften the blow. Take the new ad from Triumph Lingerie Australia, for example. The ad’s tagline reads ‘Welcome to the Republic of […]
‘How dare the elite media and privileged individuals who think themselves superior to the average mother, deride mothers and imply they’re not eligible for a view on how society should be improved?’ Caroline Norma The articles last week in New Matilda (Trixie Wellington), Crikey (Helen Razer) and ABC Unleashed (Lauren Rosewarne) were so nasty and […]
As published in the Sunday Herald Sun Aug 19 2012
“A woman will see this as a representative of herself and her self-worth” Have come across some great blog posts on the stuff that matters here at MTR and I thought you should see them too. Opt 4 has perfectly captured the way objectification of women and girls is harful to them. And there’s some […]
Using sexualised images of women “a cheap shot and didn’t really show a lot of talent” Mark Farrelly As someone who has worked on the inside of the industry as a Senior Copywriter and Creative Director over some 25 years, I think I can bring a few insights into why we are seeing an increasing […]
“I’m sure I will be welcomed with open arms,” she says. On this Wednesday I address the Mumbrella 360 conference – the peak event of the advertising industry in Australia. My appearance is described below: I’m not sure I’ll be welcomed with loving arms. If you have a spare German Shepherd or bodyguard you’re not […]
Amanda Rishworth moves Notice of Motion in House of Representatives Earlier this month Federal Member for Kingston (S.A), Amanda Rishworth, moved a Private Members Motion acknowledging the findings of the UK Government’s review Letting the Children be Children on the commercialisation and sexualisation of childhood. It is heartening for those of us involved in this […]
“Pussy is great by itself, but you know sharing with friends, it’s nice to experiment and I would recommend sharing pussy with friends…” Where did I find these quotes? Comments posted on a porn site? Men discussing their sexual preferences perhaps? No, they’re found in this promotion for an energy drink called Pussy. These words […]
Invest in a resource to help stop the global trade in body dissatisfaction Filmmaker Elena Rossini has written asking my support for a fundraising effort for a new film about the marketing of unrealistic and unattainable beauty ideals to women. She asked me to let you know about the plans for the film and seek donations to […]
