Lynx Lodge promo ‘not in keeping with our values’ Last week I exposed the fact that Woolworths was in bed with Lynx in a promotion based on female servitude and sexual objectification. Today Woolworths has announced they’ve broken up. Here’s a letter the grocery corporation sent Collective Shout supporter Jade today: […]
Bonds withdraws all ‘bra like’ products in girls sizes 6 and 8 A Victory for people power. Only three days ago, Collective Shout started a campaign against the latest bra product for girls aged 6. ‘More Bonds Bras for little girls’ can be read here This sparked three days of activism from our members and […]
Why would Woolworths associate itself with the objectification of women? It’s not news that Lynx’s revels in degrading representations of women to promote its body spray. I’ve talked about the company’s ‘Spray More Get More’ campaign which features women transforming into out-of-control-sex-maniacs the second they smell Lynx on a man. Collective Shout has also exposed the sexism […]
“I won’t be buying Lovable underwear again” Melissa is another to write to Lovable to complain about its current Jennifer Hawkins ad campaign. What she has written is so important that I’m reprinting it from the Collective Shout website, where she posted her letter yesterday. How much more evidence does Lovable need that its current […]
Mainstream media takes up the issue The Lovable/Jen Hawkins/body image issue has now gone well beyond these humble blog pages. I spent a significant part of yesterday being interviewed on the subject. Susie O’Brien gave it a good run both as a news piece and a comment piece spread across two pages in the Herald Sun. […]
Dear Lovable, Yesterday I wrote about your ad campaign featuring Jennifer Hawkins. I hope you read the piece. If you missed it, and you’re on the home page, scroll down a little and you’ll find it (it’s got lots of pictures of Jennifer Hawkins looking thin and sexy in bra and knickers and there’s a […]
Men are stereotyped too Came across this father’s day ad in The Weekend Australia magazine. Right here we have a snapshot of the stereotypes that limit men and contribute to socialising them into standard – and often harmful – ways of behaving. The ad spruiks six SBS DVDs for dad. The first is ‘The Killing’, the second […]
Company forced to apologise for meter maid stunt Nice to be able to end the week on a good note. I was so encouraged to read in the SMH the strong comments of women who rebuked Microsoft for hiring Gold cost meter maids to provide the entertainment at a Tech conference this week. […]
GF’s ‘reality check’ needs a reality check Revolution: a: a sudden, radical, or complete change b: a fundamental change in political organization; especially: the overthrow or renunciation of one government or ruler and the substitution of another by the governed c: activity or movement designed to effect fundamental changes in the socioeconomic situation d: a […]
And not insist on airbrushing disclosure for her own photo shoots? Recently I have had cause to ask Sarah Murdoch a few questions. They were picked up in the media the past couple of days, by NineMSN and the SMH. Sarah is co-host and executive producer of Australia’s Next Top Model. She also sits on the Government […]
Objectification whatever the size: MTR on Online Opinion On the 7pm ABC News Sunday, June 27, a report on the Federal Government’s new voluntary body image code of conduct was illustrated by the story of size 14 model Laura Wells. Laura was proud of her body and very confident, even though she didn’t conform to […]
MTR on Gruen Sessions Last night the on-line version of the ABC’s Gruen Transfer, known as The Gruen Sessions was broadcast on the program’s site. The topic was the depiction of women in advertising. I was a guest on the panel with media analyst Jane Caro, advertising executives Russell Howcroft and Todd Sampson and host […]
