The Beauty Industry will conform to this? That’ll be the day

Don’t hold your breath for advertising messages that tell you you’re just fine the way you are. At the start of the week I posted my thoughts about the Federal Government’s new voluntary body image code of conduct. I said that it was basically OK as far as it went, but that it had ignored a […]

Boys, Babes and Balls: Hooters mascots for U16 boys footy

“Hooters” is a euphemism for breasts in common parlance Hooters  is an American restaurant chain specialising in beer, wings and “beautiful girls”. Beautiful girls with beautiful Hooters, of course. In its latest move to further market its brand and help the “desperate” club,  Hooters has hooked up with an under 16 boys football team on […]

Anne Summers sees the light on hypersexualisation: but won’t go all the way

Anne Summers review of Natasha Walter’s Living Dolls: The Return of Sexism was published in the Australian’s Review section on the weekend. In the review, titled ‘The tyranny of self-perfection’, the long-time Australian feminist campaigner for women’s equality admits she had “no idea” about how bad things were for girls in a hypersexualised culture: …This […]

Existing beauty standards will not be compromised – even if Mr Airbrush takes a day off

French-Marie Claire goes sans air brushing, but not sans camera tricks, makeup, lighting and models already near ‘perfect’. French actress Louise Bourgoin graces the cover of this month’s edition of French Marie Claire – hailed as the “totally non-airbrushed April issue”. Leaving aside the fact that it’s not totally non-airbrused because the women in the […]

Protecting kids from the manipulative and exploitative tactics of marketers

Advertising aimed at children exploits their developmental inability to spot deception or to distinguish between fantasy and reality. It exploits their trust and manipulates their natural need to belong, to be loved and to feel worthwhile in order to sell products.  On October 4 last year I had the pleasure of launching Adproofing Your Kids: […]

It’s not just me: others question Gaga’s revelling in brutality

Nice to know I’m not the only one with a negative critique  (also published in On Line Opinion Friday)of the Lady Gaga machine. Here’s an extract from a piece by Jim Schumacher and Debbie Bookchin titled ‘What’s Next From Lady Gaga: A snuff film?’  recently published on Huffington Post: What if glitzy Lady Gaga is exactly […]

Emma Rush: The market is eating our children

I’m just so pleased to welcome Dr.Emma Rush to my blog today. Associate Lecturer in Ethics and Philosophy at Charles Sturt University, Emma is to be commended for kicking off the debate on the sexualisation of children in this country, as lead author of Corporate Paedophilia: Sexualisation of children in Australia and Letting Children Be […]

Push up tween bras pushed off shelves

I’ve been involved in a few campaigns against the sexualisation of girls, but I don’t think I’ve ever seen a company act on complaints as quickly as this one did. On Tuesday I posted a blog about a ‘tweenage’ push-up bra sold at Best & Less. A number of people got active and wrote to the […]

Push-up bras for tweens: the illusion of breasts for the youngest girls

We magnify the body, we perfect the silhouette, we help to cheat That was said about push-up bras by a woman who manages a French company which invented them. A bra now being marketed to girls who haven’t even hit their teens and, mostly, will not possess anything that needs support, let alone need a […]

Sexual assault prevention tips guaranteed to work

Came across this on Girl w/ Pen. These tips put the responsibility where it should be: 1. Don’t put drugs in people’s drinks in order to control their behavior. 2. When you see someone walking by themselves, leave them alone! 3. If you pull over to help someone with car problems, remember not to assault […]

But Wait, There’s More: Why Does Supre Treat Little Girls This Way?

You know, I was really hoping to focus on something other than anti-women t-shirts this week  and blog on a topic which might hopefully maintain the interest of the 13,000 people who visited this site in the past four days in response to global coverage of objectifying items of apparel. But just as I was […]