“You are communicating to me a completely unrealistic view of women”: a man takes on Lovable
Damaging the things I hold dear Yesterday, Sydney man David Ould wrote to Australian underwear company Lovable. He’d read my post on Lovable’s contradictory behaviour and felt he had to do something. It’s good to know there are men who care about the impact of unrealistic sexualised representations of women on the women they love. […]
“This ad tears at my self-esteem”: Lovable please read this
Dear Lovable, Yesterday I wrote about your ad campaign featuring Jennifer Hawkins. I hope you read the piece. If you missed it, and you’re on the home page, scroll down a little and you’ll find it (it’s got lots of pictures of Jennifer Hawkins looking thin and sexy in bra and knickers and there’s a […]
Everybody’s Loveable: especially if thin, sexy and covered in icecream
More double standards and mixed messages for Body Image Awareness Week According to its website, Australian underwear brand Lovable says it is “dedicated to changing the culture surrounding eating disorders and body image”. It does this “by using happy, healthy models in our campaigns and promotional activities and by continuing to design intimates that are […]