Guest post by Guy Sigley, originally published at The World Tells Me Today’s post begins with an actual account of the meeting that took place when the Lynx ‘Clean your balls’ campaign was born.* It’s late on a Friday afternoon. Lynx executives sit side-by-side with the most brilliant minds in the advertising industry. They’re ready […]
“When a woman believes that a man is focusing on her body, she narrows her presence by spending less time talking” This post is two years old, but as nothing has changed, I thought I’d bring it to my reader’s attention. Posted by Ed Yong on January 12, 2010 For something intangible, a glance […]
“A woman will see this as a representative of herself and her self-worth” Have come across some great blog posts on the stuff that matters here at MTR and I thought you should see them too. Opt 4 has perfectly captured the way objectification of women and girls is harful to them. And there’s some […]
And here’s an advertorial on the importance of beauty regimes – for children ‘If you’re on a budget make brows the priority as this really makes a big difference. It’s worth it and it’s worth seeing a professional. Do facials if you can afford it…’ Read entire article here.
Violating women’s privacy – and proud of it A woman face down on a bed, naked, sleeping and unknowing. A man, phone at the ready, takes her picture. She doesn’t know. She has not consented. Grinning and thumbs up, he then tweets it like some virtual swap card, with the hash tags #wakeupwitharandom, #awkwardsundays and […]
Collett Smart, child adolescent psychologist and educator, reports on the child beauty pageant recently held in Sydney. Collett was invited by Today Tonight to give an outsider’s opinion on the event. “She’s a gorgeous girl isn’t she?” “Give them a round of applause, aren’t they stunning?” “What a lovely dress!” “Wow, Sydney Australia, where did […]
Player loses underwear replayed on giant screens, sex doll shared, chosen men get to ‘tackle’ players, fans leer and jeer – and they call it sport Deborah Malcolm On Saturday night I was in the crowd at the Lingerie Football League game at All Phones Arena, Sydney Olympic Park. I’m a former athlete. I have […]
It wasn’t about playing football – it was about how aggressively we could act towards the other girls Tal Stone Last Thursday I found myself walking towards the bright lights of the Sydney’s All Phones Arena at Homebush. Turning the corner, I realised I was in the right place when I saw a line that […]
Using sexualised images of women “a cheap shot and didn’t really show a lot of talent” Mark Farrelly As someone who has worked on the inside of the industry as a Senior Copywriter and Creative Director over some 25 years, I think I can bring a few insights into why we are seeing an increasing […]
The objectification of women has real life consequences in the lives of real people Kate Ravenscroft Anti violence against women campaigner and sexual assault survivor Kate Ravenscroft responded to my invitation for messages to share with the ad industry when I address the Mumbrella360 conference in Sydney tomorrow. Kate, be assured, your message will be […]
“I’m sure I will be welcomed with open arms,” she says. On this Wednesday I address the Mumbrella 360 conference – the peak event of the advertising industry in Australia. My appearance is described below: I’m not sure I’ll be welcomed with loving arms. If you have a spare German Shepherd or bodyguard you’re not […]
More female flesh to sell products for men: send Stonemen back to the cave Underwear brand Stonemen has launched an interactive video featuring a woman masturbating to an image of the viewers in Stonemen jocks. Well, actually the viewer’s face superimposed on the body of another man in the jocks. (No, I won’t be linking […]
