Boobs, bimbos and broads: sexism and stereotypes in the gaming industry

How can a community that thrives on progress hold such regressive attitudes asks Jane Hollier Jane Hollier Sexist attitudes towards women in the gaming industry have existed ever since they realised a few extra dollars could be made by slapping a bow on top of the infamous yellow orb Pac-Man, and marketing ‘him’ as a […]

Misogynistic ads and the oxygen of publicity

In a week in which I was described as everything from ugly, to jealous, to Hitler (I’m sure Nazi is just around the corner), and in which my fellow activists were also attacked for our campaign against the Lingerie Football League, some words of wisdom from the Women’s Media Center. Couldn’t have put it better […]

Stonemen underwear: Afternoon Delight or All Day Sexism?

More female flesh to sell products for men: send Stonemen back to the cave Underwear brand Stonemen has launched an interactive video featuring a woman masturbating to an image of the viewers in Stonemen jocks. Well, actually the viewer’s face superimposed on the body of another man in the jocks. (No, I won’t be linking […]

When women are sport: lingerie football comes to Australia

WHEN a man plays gridiron – or American football – he is dressed for maximum protection to ensure safety in a game known for its raw physicality. His body is covered, with little exposed flesh, to minimise injury. It’s not the kind of game a man would consider playing in his underwear. That would just […]

Naughty Nicole wins Mossimo comp – and sends anti-sexism message

Last month I asked you to ‘Vote against Mossimo’s Peep Show Sexism’ and support women who were subverting Mossimo’s sex industry theme. I’m delighted to announce that our very own ‘Naughty Nicole’ has taken out the prize for most popular entry. She wins a camera! Here’s a post from Collective Shout’s website about Nicole’s victory […]

Vote against Mossimo’s Peep Show sexism

Vote for ‘Naughty Nicole’ and ‘Classy Casey’ and against sexist crap There are just so many things I love about our Collective Shout activists. One of these is the creative way our supporters engage in culture jamming and messing with corporate brands. Take Nicole from South Australia for example. She got fired up about Mossimo’s […]

Pussy Energy Drink: Sexism in a can

“Pussy is great by itself, but you know sharing with friends, it’s nice to experiment and I would recommend sharing pussy with friends…” Where did I find these quotes? Comments posted on a porn site? Men discussing their sexual preferences perhaps? No, they’re found in this promotion for an energy drink called Pussy. These words […]

Lads’ mags content mirrors attitudes of convicted rapists – new study

Magazines aimed at teen boys condition them to pro offending attitudes Are sex offenders and lads’ mags using the same language? Far from being harmless or ironic fun, lads’ mags could be legitimising hostile sexist attitudes, according to new research. Psychologists from Middlesex University and the University of Surrey found that when presented with descriptions […]