‘Show us your tits’: Scarlett, 18, on the treatment of young women at Schoolies

Wet t.shirt comp, simulated sex, ‘best tits’: young women as sexual fodder at end of school celebrations Scarlett from Victoria, wrote to me about her experience of Schoolies. I thought what she wrote deserved a wider audience and asked if I could reprint her letter. She agreed. After meaning to read your book Getting Real […]

Pornifying the classroom: a lesson in objectification for Year 8s

City Beach selling sexism to 12-13 year olds Collective Shout supporter Amy Fletcher notified Collective Shout today of a pencil case her teacher boyfriend came across in his classroom.   While City Beach has a long history as a misogynist corporate offender – which is why they feature on our ‘Cross ‘Em off your Xmas […]

I love sex: General Pants gives customer service a whole new meaning

The General Pants Company considers it perfectly acceptable to make its staff declare a love for sex, essentially advertising their sexual availability in the blatant three-word statement. It gives customer service a whole new meaning. Staff have been turned into walking billboards for their own objectification. We will take our pants off for General Pants. […]

General Pants Co and Ksubi: Selling objectification of women

Don’t support the marketing of female inequality Clothing retailers General Pants Co and Ksubi got together and made this: This image of a woman, her top half naked apart from gaffer tape over her nipples, is having her jeans unzipped from behind. The image, part of the ‘Sex! & Fashion’ advertising campaign, adorns the glass […]

Pippa’s arse has become porn for the slobbering masses

The fetishisation of the female backside reached royal heights this week with the global worship of Pippa Middleton’s bum. The frenzied prostration before the bottom of HRH Catherine Middleton’s younger sister and bridesmaid highlights anew the objectification of women deeply entrenched in our culture. This in the Daily Mail: Many women admired her dress, but […]

The men of Yale: keeping alive the belief that ‘No’ means ‘Yes’

Ritualised aggression designed to keep women in their place Listen to this: [youtube]http://www.youtube.com/watch?v=CLh0RMpit1k[/youtube] Does it send shivers up your spine?  Make you feel chilled? That’s what it did to me. The chanting pack, the ‘No means Yes’ mantra, the threatening insistent tone, the sense of ritualised aggression. It felt like something the Klu Klux Klan […]

Woolies responds to pressure:breaks up with Lynx!

Lynx Lodge promo ‘not in keeping with our values’    Last week I exposed the fact that Woolworths was in bed with Lynx in a promotion based on female servitude and sexual objectification.      Today Woolworths has announced they’ve broken up.  Here’s a letter the grocery corporation sent Collective Shout supporter Jade today:   […]

Anti-women attitudes thriving: MTR in The Drum

Published today on Sexism: alive and well in Australia Virginia Haussegger is right to lament the status of women in other countries and the brutalities and indignities they suffer daily. But attitudes towards women in our own so-called liberated western democracy desperately need an overhaul as well. While I frequently write about the objectification of […]

Lynx hooks up with Woolies to promote female servitude

Why would Woolworths associate itself with the objectification of women? It’s not news that Lynx’s revels in degrading representations of women to promote its body spray. I’ve talked about the company’s ‘Spray More Get More’ campaign which features women transforming into out-of-control-sex-maniacs the second they smell Lynx on a man. Collective Shout has also exposed the sexism […]

Trouble in girl world: pressured sex, assault, porn pics, bullying

The brutalisation of girls In the past couple of weeks I’ve met or heard from young girls whose experiences give further disturbing insight into just how bad things are for girls right now. A 12-year-old girl approached me after I addressed the question ‘Are girls being treeated as sex objects?’ before an audience in Sydney’s […]