Tag: Triumph

Declare yourself insulted

By: Danielle Binks You know the one thing that’s more insulting than blatantly sexist/misogynistic advertising? Advertising that touts pseudo-feminism but sends the exact same bigoted message, only cloaking it in women’s liberation to soften the blow. Take the new ad from Triumph Lingerie Australia, for example. The ad’s tagline reads ‘Welcome to the Republic of […]

Looking behind the positive body image platitudes: Triumph’s latest marketing stunt

Shapewear line to help you be more like the “lucky” slim girls I was recently asked to comment on a ‘story’ about underwear brand Triumph announcing new body shape descriptions, replacing fruit (apple, pear) with artists (Botticelli, Rembrandt, Ruben, Da Vinci, Raphael and Matisse). I gave a quick comment that it was still labelling and […]