Tag: Ultratune

A long awaited win: Ad industry updates standards on exploitative and degrading advertising

‘Every line of resistance matters’ – Dr Emma Rush When the Australian Association of National Advertisers announced this week that it was updating its Code of Ethics to better reflect concerns about the inadequacy of the advertising (self) regulatory system and wording of the code, we welcomed the change as good news and a long […]

When men speak out: Men against UltraTune Sexism

Very encouraging to see large numbers of men condemning UltraTune for its ultra sexist ads. As published by Collective Shout

Ad Standards Board rules UltraTune ad vilifies women

As published at Collective Shout Earlier this year UltraTune launched its new series of television commercials which attracted substantial criticism from the broader community. UltraTune opted to screen their ads during the Australian Open while families were watching the tennis. You can read about them in our earlier blog post here. We encouraged people to lodge a complaint with the […]