Not buying it Thanks to our friends at ‘The Illusionist’ for this blog post on Dove. With the deluge of lovey-dovey isn’t Dove wonderful guff all over the social media stratosphere, it was refreshing to read this piece which sums up all that is wrong with the so-called ‘Real Beauty’ campaign. So what if they […]
Reading this made my weekend. I had to share it. ‘Hands up if you’re feeling any less revolting…’ Germaine Greer in the Canberra Times, Saturday. At an event in Amsterdam recently, I was ordered by a woman on the stage to take the hand of the woman next to me, who happened to be 76-year-old […]
By: Danielle Binks You know the one thing that’s more insulting than blatantly sexist/misogynistic advertising? Advertising that touts pseudo-feminism but sends the exact same bigoted message, only cloaking it in women’s liberation to soften the blow. Take the new ad from Triumph Lingerie Australia, for example. The ad’s tagline reads ‘Welcome to the Republic of […]
Guest post by Guy Sigley, originally published at The World Tells Me Today’s post begins with an actual account of the meeting that took place when the Lynx ‘Clean your balls’ campaign was born.* It’s late on a Friday afternoon. Lynx executives sit side-by-side with the most brilliant minds in the advertising industry. They’re ready […]
More sexploitation from a repeat corporate offender Men’s deodorant brand Lynx – owned by Unilever – has added to it’s ongoing list of degrading ads with the company’s latest promotion, “Lynx, cleans your balls.” We began hearing from CS supporters about the ad via our Facebook page when it aired on television. We checked out […]
It’s that time of year again. The time of year when companies ramp up their advertising in order to compete for your Christmas dollar. There is nowhere you can go without companies placing their product and logo in your face. Now is the time to recall which companies used sexploitation to sell and promote their […]
In this guest post, Melinda Tankard Reist calls on advertisers to stop sexualising kids and objectifying women The ad industry has the nasty habit of using self-regulation to its commercial advantage, exploiting women’s bodies in the process. Corporate social responsibility is sacrificed on an altar of sexism. Inadequacies in the system include a weak code […]
The backlash against corporate exploitation of women “Women are frequently positioned very differently to men in media. Often shown as passive, vulnerable, scantily clad, headless, and sometimes dead…” Today a guest post from eating disorder prevention specialist and member of Collective Shout’s core team, Lydia Turner. It’s reprinted from the Fierce, Freethinking Fatties blog. In recent […]
Lynx Lodge promo ‘not in keeping with our values’ Last week I exposed the fact that Woolworths was in bed with Lynx in a promotion based on female servitude and sexual objectification. Today Woolworths has announced they’ve broken up. Here’s a letter the grocery corporation sent Collective Shout supporter Jade today: […]
Why would Woolworths associate itself with the objectification of women? It’s not news that Lynx’s revels in degrading representations of women to promote its body spray. I’ve talked about the company’s ‘Spray More Get More’ campaign which features women transforming into out-of-control-sex-maniacs the second they smell Lynx on a man. Collective Shout has also exposed the sexism […]
Promoting white supremacy Here at the MTR blog we’re not exactly what you’d call fans of the global corporation Unilever. Unilever has been named and shamed here before for its sexist advertising through the Lynx/Axe brand as highlighted here and here, for its hypocrisy in promoting so-called “real beauty” through its Dove brand while presenting women in […]
