Sexed up tween advertising shows fashion needs to grow up
‘Corporate paedophilia’ is a worrying global trend on the rise. For those who might have missed it, Witchery has just launched a new clothing range for eight- to 14-year-old girls called “8fourteen”. In a brilliant stroke of imagination, the launch occurred on Valentine’s Day – because, of course, girls from the age of eight need […]
Witchery: recruiting children as adult-like models
Fashion company ignores experts – again Witchery just doesn’t get it. Or chooses not to. Last year a number of child development experts expressed concern about a Witchery campaign which presented adultified images of children modelling its fashions. Emma Rush, lecturer in ethics at Charles Sturt University and lead author of two significant reports on […]
Children are not miniature adults or fashion accessories: Emma Rush
Nothing about the Witchery images recognises that children are anything other than miniaturised adults. The images invite you to ‘read’ the children as adults It’s always a pleasure to publish the work of Dr Emma Rush. A lecturer in ethics at Charles Sturt University, Emma is lead author of two significant reports on the sexualisation […]
Women’s bodies are not sex aids
The backlash against corporate exploitation of women “Women are frequently positioned very differently to men in media. Often shown as passive, vulnerable, scantily clad, headless, and sometimes dead…” Today a guest post from eating disorder prevention specialist and member of Collective Shout’s core team, Lydia Turner. It’s reprinted from the Fierce, Freethinking Fatties blog. In recent […]