There are just so many things I love about our Collective Shout activists.
One of these is the creative way our supporters engage in culture jamming and messing with corporate brands.
Take Nicole from South Australia for example. She got fired up about Mossimo’s creepy and sex-industry inspired approach to flogging underwear, so decided to enter the company’s Peepshow competition.
Here’s her entry.
Mossimo made her change her entry because they didn’t like the word ‘crap’in her original message. So she changed it to ‘rubbish’. On ya Mossimo for upholding such high standards regarding the use of language.
Shortly after, Nicole – the clear winner so far – found some competition when ‘Classy Casey’ sent her message.
Vote for Nicole and Casey and help them win a camera. Nicole says if she wins, she’ll donate the camera to Collective Shout to document our nation-wide protests!
Read more about our action against Mossimo on the Collective Shout blog
See also: ‘Complaints over Mossimo underwear ads’ and ‘Mossimo – whatever were you thinking’
4 Responses
Yes to women standing against their own objectification in a sexualised culture! My votes are in for Nicole and Casey.
Nice work ladies. You both have my vote 🙂
The ironic thing about this promotion is they probably think it’s really cool and raunchy…oh and I bet they’ll say it’s tongue in cheek! But it’s just the same as all the others, porno and degrading. I won’t be purchasing Mossimo because i’m pretty sure I don’t want some a-hole ‘peeping’ at me in my underwear.
Blerrrrrrrrgh! Peepshow and Miss Universe? Two symbols of women’s oppression combine to produce a cheap and nasty ad campaign. Gross.